You. Smart. Thing. is a leading sustainable Travel Demand Management platform for destinations, venues, events and all transport stakeholders.
They guided over 750k people to the Birmingham 2022 Commonwealth Games and were used by the Rugby League World Cup 2021, Coventry UK City of Culture, Leeds Rhinos and local authorities including West Midlands and Greater Manchester Combined Authorities.
Their unique technology reduces the disproportionate carbon footprint created by visitor travel, as well as enhancing the visitor experience. Making the You. Smart. Thing. travel assistant service an integrated part of an event or venue proposition enables organisers to capture, monitor, influence and report the level of carbon emissions generated by visitor travel.
Easily embedded within web, mobile, ticket booking and customer relationship management systems, You. Smart. Thing. allows transport stakeholders and destination operators to capture and maintain the visitor relationship, rather than handing off to third parties for travel planning and directions.
Their fully configurable multi-modal routing points directly to specified access points whilst capturing a valuable forecast of visitors’ travel plans. This data can be used for Travel Demand Management, to handle disruptions, improve accessibility, promote active travel, measure and report transit-based CO2 emissions, and for highly targeted marketing and revenue enhancement.
