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Golf Highlights Innovation and Voluntary Leadership in Sustainability

Golf Highlights Innovation and Voluntary Leadership in Sustainability

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Golf Highlights Innovation and Voluntary Leadership in Sustainability
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The R&A, GEO and USGA line up in Washington DC to open global ISEAL Alliance standards and
certification event.

Sustainability leaders from around the world are gathered in Washington DC as the annual ISEAL
Global Sustainability Standards Conference gets underway, and this year will see the sport of golf
stepping forward to underscore the event’s focus on innovation.
Representatives from The R&A and USGA, alongside full ISEAL Member GEO (Golf Environment
Organization) addressed the Opening Reception on Tuesday evening, alongside Jörg Frieden,
Executive Director, Board of the World Bank and Crystal Davis, Director, Global Forest Watch,
World Resources Institute.

Golf will be prominent among a diverse cross section of over 350 national and international
businesses, government agencies, NGO’s, academia and consultancies -­ the only sport
represented during the three-­day event.

The opening reception speeches reflected the value and relevance of golf’s presence.
ISEAL Executive Director, Karin Kreider said: “Representing a growing community of collaborative
partners across the sport, we are delighted to see GEO bring this example of sectoral innovation to
the conference. By coming together around a platform of custom built standards, assurance,
certification and reporting, golf has established some of the central components of a cohesive and
credible strategy – helping define clear expectations, offering a trusted means of recognition, and
being able to monitor and report trends and impacts, locally, nationally and globally. And of course, the added value here to the sustainability movement is the role that this enables golf to play as a valued advocate for change across wider business and society; harnessing its visibility and reach.”

Steve Isaac, Director – Golf Course Management at The R&A, governing body of the sport outside of the USA and Mexico and significant investor in GEO’s work added: “Sustainability is a key priority for The R&A, and we are fully committed to helping drive evolution and change in and through the sport around the world. Positive practical action across the nature, resources and community agendas is good for golf, for the people we serve and for the environment we share. It’s a big opportunity and responsibility, and we are delighted to be here, participating, listening and learning, amongst this alliance of inspiring examples of proactive leadership”.

Kimberly Erusha, Ph.D., Managing Director of The USGA Green Section said, “For more than 100
years the United States Golf Association has committed to funding research and providing
expertise to foster innovation and help courses manage resources efficiently. As a result of that
investment, we continue to see positive change through the adoption of best management
practices, not only in golf, but within communities that maintain a wide array of recreational
facilities. Our ability to share knowledge through education outreach and enter into a global
dialogue on all aspects of sustainability is vital to the future of outdoor sports. We are proud to help
lead those discussions and provide data towards that ideal.”

Jonathan Smith, Chief Executive of GEO summed up: “The timing is perfect – with sustainability
now unequivocally a business imperative, the sport invited back into the Olympic Movement, and
with a desire from across clubs, developments and tournaments to evolve and innovate. We have
seen how robust, globally to locally applicable standards, certification and reporting systems can
help support and accelerate that positive change.
“As a result of the industry’s research, advocacy and investment, combined with specialist
solutions and services, golf is now extremely well placed to drive collective action and generate
tremendous results. GEO is proud to serve the sport in sustainability, and to be an active part of
ISEAL, which does so much to ensure the ongoing dynamism and credibility of the global standards and certification community.”

The Global Sustainability Standards Conference, now in its seventh year, will focus on a theme of innovation and evolution, exploring how standards and certification can use new tools and technological advances to grow their impact. Along with GEO, The R&A and USGA, golf industry representation is further strengthened by the presence of David Withers, CEO and President of Jacobsen, the only ISO 14001 accredited equipment supplier to the sport.
Beyond golf, the conference will feature a diverse array of bodies such as WWF, Forest Stewardship Council, Fairtrade, Marine Stewardship Council, World Bank Group, The U.S. Department of Agriculture and the World Resources Institute.

The full agenda for the Global Sustainability Standards Conference, which runs from the 10th-­11th
May 2016, Washington, DC, along with an interview with Jonathan Smith of GEO can be found at
http://www.isealalliance.org/about-­us/annual-­conference/global-­sustainability-­standards-­
conference.
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Nicholas Roberts

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